Marketing is a “feelings” business is the main takeaway from Bozoma St. John’s keynote talk at this year’s DigiCon. Project Ripple partnered with DigiCon XE, the biggest event for digital in the Philippines to bring you motivational talks from global thought leaders and marketing experts.
Bozoma is marketing guru and is the Chief Marketing Officer of Endeavor, a global entertainment network of highly-successful brands like the Miss Universe, UFC and IMG models. She talks about her experiences coming from big brands such as Uber, Apple Music and PepsiCo and shares the importance of being in touch with our feelings to connect with our audience to help drive our businesses forward.
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